Jet setters, expats and
tourists visiting Singapore for the first time will vouch for a similar
experience through the country. People across educational, cultural and
financial backgrounds are constantly fiddling their mobile devices like they
can’t live without it. It is high time to reckon that the situation will be the
same in India, soon.
Few e-commerce giants have
already embraced this fact. Skeptic views by consumers, media and the initial roll-back
of ‘app-only strategy’ by Flipkart and Myntra cannot belittle its tremendous
benefits. Consumers can shop ‘on the go,’ and don’t have to be glued to their
laptop or desktop. One can even expect smart phone prices to drop in future, if
many e-commerce companies follow suit and adopt ‘app only strategy.’
An encomium on Flipkart’s ‘app-only
strategy’ was published in Huffington Post. The article mentions that ‘app only
strategy’ ensures that e-commerce companies that sell products through mobiles
don’t lose the date of their consumers; unlike the case of selling it through
the web, whereby the companies that own the web browsers will also own the data
of the consumers of e-commerce companies.
App-only strategies will soon
be a win-win situation for everyone. Let’s get ready to celebrate the digital
revolution!
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