Tuesday, September 13, 2016

Fashion Copywriting

  1. 3 points of feedback (improvement) on this newsletter .

    1. The second line (supporting the first image) can be rephrased in the following manner.You can be a fashionista and experiment with textures, colours and designs!

    1. The copy for each image can also suggest the ideal occasion for wearing the particular dress/tops/shoe. For instance, the first dress may be suggested for cocktail events and the second dress may be suggested for parties (with an emphasis in the copy that it makes the wearer look hot) and the third for Friday brunches and the shoe may be suggested for dating occasions.

    1. It may also be suitable to include the number of colors or pattern choices for each of the products, near the image.

  1. IDifference between TOPMAN and Tommy Hilfiger in terms of brand identity and/or tone of voice.
Tommy Hilfiger caters mostly to elite buyers, whereas TOPMAN has wide range of products than the former and caters to masses and elite buyers. One of the primary differences between Tommy Hilfiger and TOPMAN is that the former is known for clothing for men, women and children among other products, whereas the latter is known for men’s clothing, fashion products and accessories.


  1. Recommended publications and online portals for fashion news & trends
Online portals
  • The Rake Magazine
  • Buro 24/7 Singapore
  • ELLE Singapore
  • Her World Singapore
  • The Fashionisto
  • Lifestyle Asia Singapore
  • Look Magazine
  • LUSH The Magazine
  • People Style
  • The Business of Fashion
  • WHO WHAT WEAR
  • Tailor Me Online
Publications:
  • AUGUST MAN
  • Style : Men Singapore
  • Mens Folio


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