Fashion Copywriting

1. 3 points of feedback (improvement) on this newsletter .

1. The second line (supporting the first image) can be rephrased in the following manner.You can be a fashionista and experiment with textures, colours and designs!

2. The copy for each image can also suggest the ideal occasion for wearing the particular dress/tops/shoe. For instance, the first dress may be suggested for cocktail events and the second dress may be suggested for parties (with an emphasis in the copy that it makes the wearer look hot) and the third for Friday brunches and the shoe may be suggested for dating occasions.

3. It may also be suitable to include the number of colors or pattern choices for each of the products, near the image.

2. IDifference between TOPMAN and Tommy Hilfiger in terms of brand identity and/or tone of voice.

Tommy Hilfiger caters mostly to elite buyers, whereas TOPMAN has wide range of products than the former and caters to masses and elite buyers. One of the primary differences between Tommy Hilfiger and TOPMAN is that the former is known for clothing for men, women and children among other products, whereas the latter is known for men’s clothing, fashion products and accessories.

3. Recommended publications and online portals for fashion news & trends

Online portals

• The Rake Magazine
• Buro 24/7 Singapore
• ELLE Singapore
• Her World Singapore
• The Fashionisto
• Lifestyle Asia Singapore
• Look Magazine
• LUSH The Magazine
• People Style
• The Business of Fashion
• WHO WHAT WEAR
• Tailor Me Online

Publications:

• AUGUST MAN
• Style : Men Singapore
• Men’s Folio

Air Nippon Airways campaigns

1.)Air Nippon Airways Mural (Venue :Raffles MRT, Singapore )

 Copy:

A)   Lots of options & variations

B)   GO TOKYO & 10 US cities!

C)   Hassle-free trips to 10 US Cities

D)   10 US Cities on a jolly go/ Jolly-go to 10 US Cities

E)   Jolly Fly to 10 US cities

F)   Fly to 10 US cities.No hassles!

G)  Hassle-free flights to 10 US cities.

F)   Flights to 10 US cities sans hassles!

I)    10 US cities in a giffy

K)   Hassle-free travels to 10 US cities

Visual: A global map depicting flight routes from Singapore to Tokyo and 10 US cities. The flight route to Tokyo should also indicate the different time of the day at which the flights leaves from Singapore to Tokyo. A flight of Air Nippon Airways should be drawn next to the global map.

Body Copy: Air Nippon Airways (ANA) provides a smooth and convenient experience for flyers. We operate four flights to Tokyo on a daily basis from Singapore and also fly from here to ten US cities.

2) Air Nippon Airways Web campaign landing page

 Copy:

 A)  Fly to US. Win prizes from Japan.

B)  Win gifts worth 5000 yen and more. No need to go to Japan!

C) Fly US. Win Japan Gifts!

D) Fly SEA to US. Win Japan gifts!

Visual: Collage of seven images. Each image should show the online booking of ANA from any (of the six) South East Asian country to US and the result should display that all flights in this route have been booked.

Body Copy:

Passengers of Air Nippon Airways flying from Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Philippine to US will be rewarded with a gift voucher worth 5000 yen and a rental Wifi router for free.

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