Advertisement Copy

Copy for a full page newspaper ad announcing a newly launched ‘Healthy Range’ of products from Faasos

Headline: Go Nuts! Shape up! /Go Nuts! Get fit! / For the fun of Instant food/ Healthy food in a jiffy!

                   

Tag line     : Healthy eating anytime and anywhere.

Body Copy: Faasos new range of health products includes a wide choice of dishes like juices, salads, low fat yogurt, protein bars and brown rice meals. Available as ‘takeaway’ and ‘dine in' options in major retail stores through the country.  Eating instant food will henceforth be a very healthy option, in addition to saving time.

Visual: (collage)A working professional eating a combo meal during a busy hour. Another working professional picks his order of Fasoos in a supermarket. Similarly, another working professional is seen eating Fasoos dish at a supermarket.

App-only strategy: The way to go

Jet setters, expats and tourists visiting Singapore for the first time will vouch for a similar experience through the country. People across educational, cultural and financial backgrounds are constantly fiddling their mobile devices like they can’t live without it. It is high time to reckon that the situation will be the same in India, soon.

Few e-commerce giants have already embraced this fact. Skeptic views by consumers, media and the initial roll-back of ‘app-only strategy’ by Flipkart and Myntra cannot belittle its tremendous benefits. Consumers can shop ‘on the go,’ and don’t have to be glued to their laptop or desktop. One can even expect smart phone prices to drop in future, if many e-commerce companies follow suit and adopt ‘app only strategy.’

An encomium on Flipkart’s ‘app-only strategy’ was published in Huffington Post. The article mentions that ‘app only strategy’ ensures that e-commerce companies that sell products through mobiles don’t lose the date of their consumers; unlike the case of selling it through the web, whereby the companies that own the web browsers will also own the data of the consumers of e-commerce companies.

App-only strategies will soon be a win-win situation for everyone. Let’s get ready to celebrate the digital revolution!

Fashion Copywriting

1. 3 points of feedback (improvement) on this newsletter .

1. The second line (supporting the first image) can be rephrased in the following manner.You can be a fashionista and experiment with textures, colours and designs!

2. The copy for each image can also suggest the ideal occasion for wearing the particular dress/tops/shoe. For instance, the first dress may be suggested for cocktail events and the second dress may be suggested for parties (with an emphasis in the copy that it makes the wearer look hot) and the third for Friday brunches and the shoe may be suggested for dating occasions.

3. It may also be suitable to include the number of colors or pattern choices for each of the products, near the image.

2. IDifference between TOPMAN and Tommy Hilfiger in terms of brand identity and/or tone of voice.

Tommy Hilfiger caters mostly to elite buyers, whereas TOPMAN has wide range of products than the former and caters to masses and elite buyers. One of the primary differences between Tommy Hilfiger and TOPMAN is that the former is known for clothing for men, women and children among other products, whereas the latter is known for men’s clothing, fashion products and accessories.

3. Recommended publications and online portals for fashion news & trends

Online portals

• The Rake Magazine
• Buro 24/7 Singapore
• ELLE Singapore
• Her World Singapore
• The Fashionisto
• Lifestyle Asia Singapore
• Look Magazine
• LUSH The Magazine
• People Style
• The Business of Fashion
• WHO WHAT WEAR
• Tailor Me Online

Publications:

• AUGUST MAN
• Style : Men Singapore
• Men’s Folio

Air Nippon Airways campaigns

1.)Air Nippon Airways Mural (Venue :Raffles MRT, Singapore )

 Copy:

A)   Lots of options & variations

B)   GO TOKYO & 10 US cities!

C)   Hassle-free trips to 10 US Cities

D)   10 US Cities on a jolly go/ Jolly-go to 10 US Cities

E)   Jolly Fly to 10 US cities

F)   Fly to 10 US cities.No hassles!

G)  Hassle-free flights to 10 US cities.

F)   Flights to 10 US cities sans hassles!

I)    10 US cities in a giffy

K)   Hassle-free travels to 10 US cities

Visual: A global map depicting flight routes from Singapore to Tokyo and 10 US cities. The flight route to Tokyo should also indicate the different time of the day at which the flights leaves from Singapore to Tokyo. A flight of Air Nippon Airways should be drawn next to the global map.

Body Copy: Air Nippon Airways (ANA) provides a smooth and convenient experience for flyers. We operate four flights to Tokyo on a daily basis from Singapore and also fly from here to ten US cities.

2) Air Nippon Airways Web campaign landing page

 Copy:

 A)  Fly to US. Win prizes from Japan.

B)  Win gifts worth 5000 yen and more. No need to go to Japan!

C) Fly US. Win Japan Gifts!

D) Fly SEA to US. Win Japan gifts!

Visual: Collage of seven images. Each image should show the online booking of ANA from any (of the six) South East Asian country to US and the result should display that all flights in this route have been booked.

Body Copy:

Passengers of Air Nippon Airways flying from Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Philippine to US will be rewarded with a gift voucher worth 5000 yen and a rental Wifi router for free.

Disclaimer: Terms and Conditions Apply.

Restaurant review

                                       Artemis Grill

                                                   Roof-top dining at its best

Cuisine

Mediterranean

Price

$120 per person without drinks

Hours

Monday to Friday - 11:30am to late
Saturday               - 6:00pm to late

Location

Raffles Place

Address

CapitaGreen Rooftop

138 Market Street #40-01

Singapore 048946

Good for

Business lunches, Romantic dates, Stunning roof-top views, Classy interiors, Multi cuisines

ABOUT

The best of sustainable food served in a skyscraping venue… Nestled in the 40^th floor of Capital Green, the latest addition to Singapore’s roof-top restaurants is the best bet for jetsetters and couples. Credits are due to Chef Fernando Arevalo, who was trained in a Michelin-starred restaurant in New York for preparing a menu to the delight of carnivores, vegan lovers and pescatarians. Wide varieties of grass fed and hormone meats, open terrace bar and interiors make us wonder if this place is also suited for solo dining.  

Organic ingredients and brightly colored dishes tempt you to order for more, even if the price is a bit high. Signature dishes include Beetroot Tortellini ($20), ring shaped pasta with bold purple orange and red colors (an ideal winner of food photography awards), Spicy Iberico Pork Presa ($40) with ingredients like sweet plump tomato relish and padrano peppers making it more zesty, Apricot and Lavender Souffle ($20) served with vanilla ice-cream to relish your taste buds and veal chop on roasted leeks with blackberries ($60), infused with more salt and pepper to let the veal taste better. The bar serves more than 350 different wines, while the raw bar boasts of dishes like Halibut Crudo ($24),cervice and citrus infusions and Sturia caviar ($90)made of traciatella cream, dill cucumber and potato celery blini.

THE DISHES WE LOVE

Alaskan King Crab Salad, Pineapple Rhum Baba and Homemade Bread with Dukkah Spice and Olive Oil.

THE BUZZ

“Artemis Grill menu brings to the Singapore shore, the best in organic Mediterranean and sustainable dining.” - http://www.sgfoodonfoot.com

HAPPY HOUR PROMOTION

Enjoy happy hour promotion prices at $15 for a glass of Sauvignon Blanc and Italian Bierra Menabrea lager at $10.