I have observed the recent social media campaign of ‘The Apprentice: ONE championship Edition’ reality show. The winner of the program will get an opportunity to work with the show’s host; Chatri Sityodtong, Chairman, Founder and CEO - Group One Holdings, and rewarded with a yearly salary of USD 2,50,000.
The video promotion of the
reality show states that this is not your grandfather’s apprentice. This is an
obvious reference to ’The Apprentice’ reality shows of veteran businessmen like Lord
Alan Sugar of UK and former US president Donald Trump (who hosted the show till
he filed his nomination to the US presidential elections). It would have been a
better idea to refrain from negatively commenting on their shows.
The promotional videos of the
realty show were initially uploaded in the YouTube Channel of ‘One Championship.’
The same video was uploaded after few days in the Instagram and Facebook pages
of the company. Instead, it would have been a better idea to upload them in all
social media platforms on the same date for an even more successful social
media campaign. Quotes from CEOs; who will be assisting the host in selecting
the winner of the show, should have been included in the official LinkedIn page
of ‘ONE Championship’ and the LinkedIn accounts of the respective CEOs should have
been tagged in those posts. There are no such updates on their Linkedin page as
on date. The challenges of completing the video shoot of this program during
the pandemic, logistical issues to the participants should have been mentioned in
a detailed manner in the social media campaigns.
These would further improve the
reach of the social media campaigns in a more effective manner and increase the
popularity of the show.
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