Advertisement Copy

Copy for a full page newspaper ad announcing a newly launched ‘Healthy Range’ of products from Faasos

Headline: Go Nuts! Shape up! /Go Nuts! Get fit! / For the fun of Instant food/ Healthy food in a jiffy!

                   

Tag line     : Healthy eating anytime and anywhere.

Body Copy: Faasos new range of health products includes a wide choice of dishes like juices, salads, low fat yogurt, protein bars and brown rice meals. Available as ‘takeaway’ and ‘dine in' options in major retail stores through the country.  Eating instant food will henceforth be a very healthy option, in addition to saving time.

Visual: (collage)A working professional eating a combo meal during a busy hour. Another working professional picks his order of Fasoos in a supermarket. Similarly, another working professional is seen eating Fasoos dish at a supermarket.

App-only strategy: The way to go

Jet setters, expats and tourists visiting Singapore for the first time will vouch for a similar experience through the country. People across educational, cultural and financial backgrounds are constantly fiddling their mobile devices like they can’t live without it. It is high time to reckon that the situation will be the same in India, soon.

Few e-commerce giants have already embraced this fact. Skeptic views by consumers, media and the initial roll-back of ‘app-only strategy’ by Flipkart and Myntra cannot belittle its tremendous benefits. Consumers can shop ‘on the go,’ and don’t have to be glued to their laptop or desktop. One can even expect smart phone prices to drop in future, if many e-commerce companies follow suit and adopt ‘app only strategy.’

An encomium on Flipkart’s ‘app-only strategy’ was published in Huffington Post. The article mentions that ‘app only strategy’ ensures that e-commerce companies that sell products through mobiles don’t lose the date of their consumers; unlike the case of selling it through the web, whereby the companies that own the web browsers will also own the data of the consumers of e-commerce companies.

App-only strategies will soon be a win-win situation for everyone. Let’s get ready to celebrate the digital revolution!