Monday, October 24, 2016

Advertisement Copy

Copy for a full page newspaper ad announcing a newly launched ‘Healthy Range’ of products from Faasos

Headline: Go Nuts! Shape up! /Go Nuts! Get fit! / For the fun of Instant food/ Healthy food in a jiffy!
                   

Tag line     : Healthy eating anytime and anywhere.

Body Copy: Faasos new range of health products includes a wide choice of dishes like juices, salads, low fat yogurt, protein bars and brown rice meals. Available as ‘takeaway’ and ‘dine in' options in major retail stores through the country.  Eating instant food will henceforth be a very healthy option, in addition to saving time.


Visual: (collage)A working professional eating a combo meal during a busy hour. Another working professional picks his order of Fasoos in a supermarket. Similarly, another working professional is seen eating Fasoos dish at a supermarket.


Sunday, October 23, 2016

App-only strategy: The way to go

Jet setters, expats and tourists visiting Singapore for the first time will vouch for a similar experience through the country. People across educational, cultural and financial backgrounds are constantly fiddling their mobile devices like they can’t live without it. It is high time to reckon that the situation will be the same in India, soon.

Few e-commerce giants have already embraced this fact. Skeptic views by consumers, media and the initial roll-back of ‘app-only strategy’ by Flipkart and Myntra cannot belittle its tremendous benefits. Consumers can shop ‘on the go,’ and don’t have to be glued to their laptop or desktop. One can even expect smart phone prices to drop in future, if many e-commerce companies follow suit and adopt ‘app only strategy.’

An encomium on Flipkart’s ‘app-only strategy’ was published in Huffington Post. The article mentions that ‘app only strategy’ ensures that e-commerce companies that sell products through mobiles don’t lose the date of their consumers; unlike the case of selling it through the web, whereby the companies that own the web browsers will also own the data of the consumers of e-commerce companies.


App-only strategies will soon be a win-win situation for everyone. Let’s get ready to celebrate the digital revolution!

Tuesday, September 13, 2016

Fashion Copywriting

  1. 3 points of feedback (improvement) on this newsletter .

    1. The second line (supporting the first image) can be rephrased in the following manner.You can be a fashionista and experiment with textures, colours and designs!

    1. The copy for each image can also suggest the ideal occasion for wearing the particular dress/tops/shoe. For instance, the first dress may be suggested for cocktail events and the second dress may be suggested for parties (with an emphasis in the copy that it makes the wearer look hot) and the third for Friday brunches and the shoe may be suggested for dating occasions.

    1. It may also be suitable to include the number of colors or pattern choices for each of the products, near the image.

  1. IDifference between TOPMAN and Tommy Hilfiger in terms of brand identity and/or tone of voice.
Tommy Hilfiger caters mostly to elite buyers, whereas TOPMAN has wide range of products than the former and caters to masses and elite buyers. One of the primary differences between Tommy Hilfiger and TOPMAN is that the former is known for clothing for men, women and children among other products, whereas the latter is known for men’s clothing, fashion products and accessories.


  1. Recommended publications and online portals for fashion news & trends
Online portals
  • The Rake Magazine
  • Buro 24/7 Singapore
  • ELLE Singapore
  • Her World Singapore
  • The Fashionisto
  • Lifestyle Asia Singapore
  • Look Magazine
  • LUSH The Magazine
  • People Style
  • The Business of Fashion
  • WHO WHAT WEAR
  • Tailor Me Online
Publications:
  • AUGUST MAN
  • Style : Men Singapore
  • Mens Folio


Wednesday, September 7, 2016

Air Nippon Airways campaigns

1.)Air Nippon Airways Mural (Venue :Raffles MRT, Singapore )

 Copy:

A)   Lots of options & variations
B)   GO TOKYO & 10 US cities!
C)   Hassle-free trips to 10 US Cities
D)   10 US Cities on a jolly go/ Jolly-go to 10 US Cities
E)   Jolly Fly to 10 US cities
F)   Fly to 10 US cities.No hassles!
G)  Hassle-free flights to 10 US cities.
F)   Flights to 10 US cities sans hassles!
I)    10 US cities in a giffy
K)   Hassle-free travels to 10 US cities

Visual: A global map depicting flight routes from Singapore to Tokyo and 10 US cities. The flight route to Tokyo should also indicate the different time of the day at which the flights leaves from Singapore to Tokyo. A flight of Air Nippon Airways should be drawn next to the global map.


Body Copy: Air Nippon Airways (ANA) provides a smooth and convenient experience for flyers. We operate four flights to Tokyo on a daily basis from Singapore and also fly from here to ten US cities.

2) Air Nippon Airways Web campaign landing page

 Copy:


 A)  Fly to US. Win prizes from Japan.
B)  Win gifts worth 5000 yen and more. No need to go to Japan!
C) Fly US. Win Japan Gifts!
D) Fly SEA to US. Win Japan gifts!

Visual: Collage of seven images. Each image should show the online booking of ANA from any (of the six) South East Asian country to US and the result should display that all flights in this route have been booked.

Body Copy:

Passengers of Air Nippon Airways flying from Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Philippine to US will be rewarded with a gift voucher worth 5000 yen and a rental Wifi router for free.

Disclaimer: Terms and Conditions Apply.

Sunday, May 1, 2016

Restaurant review

                                       Artemis Grill
                                                   Roof-top dining at its best

Cuisine

Mediterranean

Price

$120 per person without drinks

Hours

Monday to Friday - 11:30am to late
Saturday               - 6:00pm to late


Location

Raffles Place

Address

CapitaGreen Rooftop
138 Market Street #40-01
Singapore 048946

Good for

Business lunches, Romantic dates, Stunning roof-top views, Classy interiors, Multi cuisines

ABOUT
The best of sustainable food served in a skyscraping venue… Nestled in the 40th floor of Capital Green, the latest addition to Singapore’s roof-top restaurants is the best bet for jetsetters and couples. Credits are due to Chef Fernando Arevalo, who was trained in a Michelin-starred restaurant in New York for preparing a menu to the delight of carnivores, vegan lovers and pescatarians. Wide varieties of grass fed and hormone meats, open terrace bar and interiors make us wonder if this place is also suited for solo dining.  
Organic ingredients and brightly colored dishes tempt you to order for more, even if the price is a bit high. Signature dishes include Beetroot Tortellini ($20), ring shaped pasta with bold purple orange and red colors (an ideal winner of food photography awards), Spicy Iberico Pork Presa ($40) with ingredients like sweet plump tomato relish and padrano peppers making it more zesty, Apricot and Lavender Souffle ($20) served with vanilla ice-cream to relish your taste buds and veal chop on roasted leeks with blackberries ($60), infused with more salt and pepper to let the veal taste better. The bar serves more than 350 different wines, while the raw bar boasts of dishes like Halibut Crudo ($24),cervice and citrus infusions and Sturia caviar ($90)made of traciatella cream, dill cucumber and potato celery blini.

THE DISHES WE LOVE

Alaskan King Crab Salad, Pineapple Rhum Baba and Homemade Bread with Dukkah Spice and Olive Oil.

THE BUZZ

“Artemis Grill menu brings to the Singapore shore, the best in organic Mediterranean and sustainable dining.” - http://www.sgfoodonfoot.com

HAPPY HOUR PROMOTION

Enjoy happy hour promotion prices at $15 for a glass of Sauvignon Blanc and Italian Bierra Menabrea lager at $10.

Saturday, November 7, 2015

Restaurant and Club review

1        Labyrinth restaurant

The feasting place of gluttons        
                              
Disclaimer: If you miss a business meeting after a sumptuous meal at Labyrinth restaurant, we are not responsible.

The price (98 SGD) for a multicourse meal is a befitting response to naysayers and their claims of Singapore being a frighteningly expensive place. Modern Singaporean, European and modern gastronomy in many dishes … The chefs seemed to have thought of cocktails while ideating the cuisines. You are spoilt for choices for good.

Open kitchen with 20 seats around it and a cool hippy crowd dressed in casual outwear relaxes you even more. After all their vocal chords know what a decent sound for the place is! There aren’t any funny scenes in the kitchen in the name of entertainment.

We would not be doing justice if we merely say that the meal is a treat. Tomato Steak’ tartare, mango yolk and soft shell crab with chilli crab ice cream and mantour crumbs… We have only mentioned starters. 

The main course dishes are mouthwatering. Few of them are superfood quinoa with a rich curry and chicken balls, or siew yoke fan with roaster pork belly and ramen-flavoured risotto. As if this is not enough, the chef Han Li Guang is  planning for more dishes and combinations.

Ample choices of wine and desert complete your fine dining experience. We bet you have already made plans to invite your clients for business lunches here. No need to worry about business appointments, anymore!

1       Rakes Club 

Las Vegas Style Clubbing Experience in Singapore  

Air carriers that fly from Singapore and other parts of Asia to Las Vegas will soon lose many customers. The newly opened Rakes Club in Singapore, a Las Vegas-styled bottle service club is to be blamed for this.

Boasting of the longest LED screens in Asia, the club’s entrance is through an experience tunnel and it is fair to say that the prayers of Singapore party goers have been answered, finally. Best international DJ’s, theatrical and exotic performances by artists can tempt you to party harder than ever. You could be in trouble for bunking office on the next day. We advise not to update social media posts on your visit here!

And the club is in a race to top many lists. Champagne room with a collection of 1100 bottles and 30-litre Armand de Brignac champagne are ‘the first-of-the-kind in Singapore.’ Get ready to sip Dom Perignon, Ruinart Blanc de Blanc and Ruinart Rose, as well as limited edition Veuve Clicquot Yellow Constellation Jeroboam and other champagnes that are served immediately upon order (sans waiting time).

A glance at the eight private VIP booths in the dance floor makes us suspicious. We are guessing that only F1 parties will be hosted here. The rich vinyl materials of the dance floor compete with the LED screen backdrops in the walls and ceilings for more attention.

Whispers tell us that the high-end partying crowds of Las Vegas have already made many enquiries about this club!

Wednesday, May 13, 2015

Street Smart lessons from "The Apprentice," BBC

1) Don't be like a bull in a China shop.

2) Never, ever underestimate your boss.

3) Don't have the horrible, awful look (also referred to as puppy look) in your face, when dealing with a problem at work.

4) Bullshitting or fighting like a wrestling match in the boardroom will not take you anywhere.

5) Don't be a rebellion and show disrespect for your manager. You can disagree with his or her views. But, you must finish the tasks assigned to you.

6) Do not bring personal problems to work.

7) You may be liked by your manager and team members, but when there is no spark or enthusiasm in your work, you may not last longer in the organisation.

8) Apart from doing your work , it is important to explain your achievements to your team members and manager.

9) Know and get the simple facts of business and life right.

10) Don't run hate campaigns on irritants or blame them for failures of tasks, if they have made a valuable contribution to the task.

11) If you can't help yourself, you will not be able to contribute to the business.

12) Closure is most important in any task.

13) Don't be over-smart to your manager as he or she is the judge , jury and executioner who decides your fate in the organisation.

14) Adapting to different cultures is a must to succeed in an international environment.

15) Outbursts, provocation and arguing like washerwoman will only add trouble.

16. Young people must always take the initiative to do what they are good at and not shy away from it .

17) Great enthusiasm is different from outrageous promises.

18) Spark of genius is equally important as great enthusiasm.

19) Don't get complacent at the later stages , even if you perform well in the initial stages.

20) Don't brag your achievements.

21) A business enterprise is not a training institution. Hence , you can't always make mistakes and then say that you will correct it, though it it is good to accept your mistakes.

22) Experience is more important than qualification.

23) Instincts and know-how are equally important as experience and qualification.

24) There is nothing called luck in the business world.

25) If you under-perform consistently, you must evaluate if it is because of an underlying reason or if you are an unlucky person.

26) Stabbing on the chest is better than stabbing at the back.

27) There is a lot of difference between sensible conversations and bullshit.

28) Be a stickler for deadlines and have a devil's eye for details.

29) Missing a deadline is unacceptable.The reason for missing a deadline is beyond the point.

30) Understand the brief clearly. Clarify it as many times as may be required.

31) Proper planning and strategy of a task is as important as executing it

32) Don't fixate academic achievements. Professional life is much different.

33) A tough work environment is like a dog eat dog situation.

34) Teacher's pet and school bullies have no place in a work environment.

35) There is no point in saying the nice and right things if you are in the firing line.

36) Don't get dirty by blaming other people for your faults.

37) Sometimes it is not about what you say, but what you don't say that can save you.

38) No point in saying "Could have , should have and would have done this," if you have not done a particular task.

39) If you don't speak for yourself you will drown in the sea and other sharks will occupy your position.

40) If you believe that you are not good or somebody else is good and do not have the confidence in your abilities, then it is time to lose the job.

41) Take on board what your manager has to say.

42) Silence will not help, be it in confronting or discussing a issue.

43) Following instructions alone is not enough. There must be value additions from your end.

44) The world is only for go-getters.

45) Don't be stressed while taking a brief , reviewing and completing the work. It will affect the quality of the work.

46) Doing work fast does not mean doing it haphazardly.

47) Don't be a lightweight. Be ruthless, if need be.

48)Your speech and actions should be incredibly credible.

49) It is not enough to have fantastic ideas. You must push it with energy, efforts and enthusiasm.

50) Be firm, but fair.

51) Follow your instincts. Stay calm and articulate.

52) Be self-sufficient and realise that the world does not owe you a living.

53) Do not use flowery words, if they are not required. Be concise and get to the point.

54) You can fool some of the people some time, but in the long run honesty and integrity will pay off.

55) Being articulate is different from being well-spoken.

56) Assert your own authority.

57) In a competitive environment, politeness alone will not help.

58) Speak for yourself. Nothing wrong in being polite. However, it is also necessary to display zeal in your words and actions.

59) Have a plan and make sure that it does not crumble.

60) You don’t have to be incredibly polite.

61) Be a forceful project manager, if need be.

62) Prepare a game plan and follow it.

63) Don’t run like a headlines chicken.

64) Priority management is very crucial.

65) Your professional achievements at former workplaces deserve to be mentioned. Do not boast about it. Your performance in the current organisation will only be taken into account.

66) An employer pays salary, allowances, bonus to an employee. The least expectation from an employee is do his or her work, in return.

67) Be ready to dirty your hands, on any occasion.